Think Bigger!
Think Bigger!
I have been running a side dessert business for over 20 years, so packaging cakes for customers to pick up locally was no problem in New York City. It was when I relocated three years ago to Maryland that I found myself in a conundrum, do I give up my passion or reinvent. I chose to reinvent and while my specialty is southern cakes, I focused on what I could ship a little easier and that was cookies. So, at the end of 2020 I began to ship, at first there were occasional orders but overnight they became more consistent.
I invested in some good mailer boxes enough to accommodate two dozen cookies, figuring no one is going to order more than two dozen at a time, right? After all, I was just getting my website up and was barely posting cookie pictures on social media. Then I started doing something that started as an impromptu video to share on a Friday, my own social media commercial. This made such a difference in my orders. I was still good though because, I was averaging two dozen at a time. Wrong! The next order came in a few days before Christmas and of it was for three dozen cookies. With no time to order a new box for an affordable price, and a long list of orders to fill, I was standing in the middle of my kitchen looking crazy. I prepared the cookies and put them in two individual boxes and was prepared to ship them separately when a delivery came in a good, unmarked box. We recycled a box that had no logo and it held everything. I needed to order another box!
The next day I placed an order for a box that could hold three dozen, problem solved we are good right? Wrong! I forgot that I prayed and asked God to enlarge my territory, so within a few hours the next order came in for four dozen cookies and I was shocked when an order came in from Texas. I once again stood in the middle of my kitchen looking crazy, I had a box that could hold three dozen cookies and a four-dozen order. I prayed and God delivered on his end, the problem was I was so busy baking and filling orders, I was not thinking big enough. Keep in mind this all happened since November of 2020. So today I laughed and said God I get it! The growing pains are all part of the labor process, but quitting is not an option! I had to think bigger, just go for the bigger boxes and believe your going to fill them by faith, not think small and what I can handle!
